White label
White label prediction markets
Your brand on the surface. Our infrastructure behind it.
A complete prediction markets product inside your sportsbook, casino or app: the market list, the ticket, the positions and the early exit, in your colours, your language and your wallet. Parity runs the catalogue, the pricing, the execution and the settlement behind it, and your customer never meets a second brand.
What carries your brand
Exactly which parts are yours, stated plainly.
“Fully customisable” is the claim a white label vendor makes before you find out what it means. This is the list as the integration documentation states it.
- Mode, accent, radius, density
- The four branding settings. Light, dark or inherited from your page; your accent colour as a hex value, with the text on it chosen automatically for contrast; sharp, soft or round corners; comfortable or compact spacing. There is no font or logo setting, deliberately: the frame inherits the page around it rather than redrawing your brand inside it.
- Stored once, overridden where it matters
- Every setting has a default stored on your operator. A single placement can override it on the iframe URL, a customer's session can carry its own, and your page can change the theme live with one message, without a reload. The most specific instruction wins.
- Four languages
- English, Spanish, Portuguese and Croatian, chosen per placement, per customer session or as your operator default.
- Your region, your currency
- A region setting orders the board so the markets your customers care about lead. Stakes are shown in your operator's display currency, converted only through a peg or a recorded rate.
- Your categories
- Offering rules decide which categories your customers see, per operator and per customer, and they are enforced on the catalogue, the quote and the order. A market you are not offered is never sent to the frame, rather than sent and hidden.
It opens where your customers already are.
The surface Parity draws is the product Parity invests in: the market list, the ticket, the positions, the early exit, the localisation and the mobile layout. It is the same surface on a phone as on a desktop.
Nothing on it sends a customer anywhere else. There is no Parity sign-in, no Parity balance and no Parity withdrawal screen, so there is nothing for your customer to confuse with your own product.
If you would rather draw every pixel yourself, the prediction market API returns the same catalogue, quotes, positions and settlement as data.
The launch
From provisioning to a live tab.
- 01
You are provisioned as an operator
A tenant, credentials, your stored theme and language, and the origins your frame is allowed to render on. An unregistered origin cannot render the surface at all. - 02
Your server mints a session for a signed-in customer
One server-to-server call maps your customer to a Parity session and returns a browser-safe token. Parity never authenticates your customers and never contacts them. - 03
The surface renders in your product, in your colours
Market list, ticket and positions, inside your app, with no redirect to a Parity domain and no second sign-in. Your team writes a message listener, not a trading interface. - 04
Stakes and settlement move on your ledger
Parity returns the exact amounts to reserve, debit, release and credit, and a resolved event arrives at your webhook as a settlement record. Your wallet stays the only balance the customer has.
The boundary
The brand is yours because the customer is yours.
White label is not a skin over somebody else's customer relationship. The line is drawn the same way for every operator. Where the final allocation of KYC, custody and regulatory responsibility falls is a commercial and legal question per jurisdiction, and this page does not settle it.
You
- Customer accounts, sign-in and sessions
- Deposits, withdrawals and the one cash balance
- KYC, AML and responsible-gaming controls
- Brand, app, support and who may see the vertical
- Your licence and your jurisdictional footprint
Parity
- Market catalogue, normalisation and categories
- Live pricing and the embedded surface
- Quotes, orders, execution orchestration and fills
- Positions, marks and early exit
- Settlement, reconciliation and the exact money instructions
One customer, one balance, one brand. The customer's money never leaves the wallet you already hold for them.
Questions
What operators ask about white label.
What can I brand on the white label surface?
Mode, accent colour, corner radius and density, stored on your operator and overridable per placement on the iframe URL. The text colour on your accent is chosen automatically for contrast. There is no font or logo setting: the frame inherits your page around it rather than redrawing your brand.
Which languages does it support?
English, Spanish, Portuguese and Croatian. The language can be set per placement, per customer session, or as your operator default, and a region setting orders the board so the markets your customers care about lead.
Do my customers sign up with Parity?
No. Your server maps a customer you have already authenticated to a Parity session. Parity never authenticates your players, never sees their credentials and never contacts them.
How is it priced?
Per integration. Your rate is set by the volume you run through it and by what you take: the normalised catalogue, quotes and execution, positions and settlement, the embedded surface and the five-minute crypto markets. Talk to us and we will put a number against your integration.
How does settlement work?
A resolved event becomes a settlement record, decided on the published resolution rules attached to the contract. It is delivered to your webhook endpoint signed and retried, and it is safe to apply twice without paying a customer twice. Two reconciliation endpoints, a point-in-time statement and an append-only feed, let you check your books against ours.
Read next
For sportsbooks
Prediction market platform for sportsbooks
How prediction markets sit beside a book: who prices, who holds the risk, and what settles it.
Read moreFor casinos
Prediction market platform for online casinos
New wagering inventory on the wallet, brand and licence a casino already has.
Read moreBuying guide
What a B2B prediction market provider should own
The division of work between operator and provider, stated as a line rather than a feature list.
Read moreArchitecture
Embedded prediction markets: who owns what
The responsibility split in full, including what crosses the boundary and what never does.
Read moreGuide
How to add prediction markets to a sportsbook
The session, the surface and the settlement webhook, written for the team that would do the work.
Read moreCase study
House Money puts prediction markets inside its own casino
One server endpoint, a message listener and an iframe, plus what Parity runs behind the frame.
Read moreSee it in your own colours.
Tell us your accent colour, your languages and your jurisdictions, and we will tell you what an integration looks like and what your licence lets you put in front of customers.