Case studies
Built with Parity.
How operators add prediction markets to products people already use.
What the category does
Why operators add the category.
A prediction market is a new reason to open an app the player has already downloaded, funded and been through identity checks for. It sits beside the categories an operator already runs rather than replacing any of them, and it reaches for an opinion the player already holds about something happening in the world this week.
That is the case for it, in three parts. It gives players something new to take up without leaving the product, it gives them a second category to wager on beside the ones they already use, and it gives them a second reason to come back.
In the story
What was asked for, what got built, and what the team took away from it. About 6 minutes.
Related reading
- Prediction markets for casinosThe same move, written for an operator working out whether it fits their product.
- Embedded prediction marketsWhich responsibilities stay with you, and which move to Parity.
- How to add prediction markets to an online casinoThe integration, step by step, without a customer attached to it.
Thinking about the same move?
Tell us what you run today and we will show you where the integration boundary would fall.